I am sure everybody at some time has experienced the frustration of sending an important email and wondered if it was actually received, read, forwarded or simply just deleted. Sure, there are some rudimentary capabilities within Outlook which could slightly ease your concerns, but what if there were flexible and easy-to-use software applications that could really give you insight into what was occurring with that ever so critical email? What if you could determine not only if your email was received, but you may also get a notification alerting you at the exact moment it was actually read? Wow, that certainly will make the timing of the follow-up call or email easier to determine!
Believe it or not, there are a number of technology solutions currently on the market that can supply you with this info, in addition to offer a whole lot more technical tracking capabilities and functionality— all of these are generally transparent and undetectable by the email recipients. As an example, a number of the applications will never only notify you from the exact data and time your email was opened, but will also supply you with the physical geographic location and Ip from the recipient’s computer (Internet scammers beware!), the apparent email address from the recipient (useful if people use how to track emails in gmail and after that forward the e-mail with their business accounts or the other way round or use email aliases), any URL’s contained in your email which can be clicked through (great to keep track of the potency of your latest email campaign), the duration that this email was read, and when your email was forwarded or continue reading an alternative computer (very beneficial to follow confidential of proprietary information that could be passed onto a competitor).
A few of the more technical applications also provide the above tracking information about your own personal email attachments to include PDF’s, Word and Excel documents. So, in the event you sent a prospect a proposal being a PDF, not merely would the suggestions above be capable, but you could receive these details in the page level! In other words, you would be able to determine the duration and frequency that every page was read. Hmmmm, why was this prospect spending so much time reading the section that contained our pricing?
Furthermore, some applications even permit the restriction of certain activities. For instance, it is possible to restrict a recipient from printing or forwarded your email. Or, some enable the sender to specify a period duration where the email will self-destruct within an elapsed time after it has been read. Poof, now you see it, now you don’t!
Most offer some form of Outlook plug-in this allows the sender to specify the “treatment” level for each email and well as turn-off of the tracking features. As most companies charge on a per email tracked basis (usually fractions of a penny per email), you may want to track only important emails. In case you are sending HTML-based e-mail, measuring opening rates is not hard. As opposed to embedding your logo or any other images in your e-mail, create Image tags that load the images out of your server. Then, whenever someone opens an e-mail message by you, the text along with other non-graphical data will load immediately as the images are being requested out of your server.
Each request for a graphic is going to be recorded within your server logs. You can simply make use of your server log reporting tool to view how often a specific image was requested. Again, if you do not get access to your logs you should find a dcogtr sympathetic ISP. Here are some tips for making your open rate tracking even more accurate. Image Tracking – Produce a unique image for every campaign. Like that you won’t get confused when you examine your results. There is no need to utilize a large image in order to create an effective tracking strategy. Many marketers create a 1 pixel x 1 pixel GIF which is either transparent or set to the same color as the HTML background color. Don’t do that. It’s a flag for SPAM filters. Make use of a standard graphical image.